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Velour

Brand Identity, Graphic Design

Located in the iconic setting of Santorini, VELOUR Beauty Salon required a brand identity that would reflect both the island's sophisticated luxury and its timeless beauty. Our design approach marries the elegance of high-end beauty services with subtle references to the island's architectural heritage.

The logo's distinctive emblem draws inspiration from both art deco patterns and traditional Cycladic architecture. The oval shape encompasses geometric fan patterns that echo the iconic domed structures of Santorini, while maintaining a contemporary luxury aesthetic. This careful balance creates a visual identity that feels both exclusive and perfectly at home in its Mediterranean setting. This comprehensive visual documentation not only served the immediate marketing needs but also created a lasting record of this touring production.

The VELOUR identity was born from a vision to create more than just a logo - it needed to represent a sanctuary of beauty and wellness in one of the world's most stunning locations. The design language speaks of precision and expertise, while the geometric patterns create a visual metaphor for the transformation and renewal that clients experience within. This comprehensive visual documentation not only served the immediate marketing needs but also created a lasting record of this touring production.

Client

Manthos Tzortzis

Year

2024

Discipline

Brand Identity, Graphic Design, Digital Marketing, Photography, Videography

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Velour

Brand Identity, Graphic Design

Located in the iconic setting of Santorini, VELOUR Beauty Salon required a brand identity that would reflect both the island's sophisticated luxury and its timeless beauty. Our design approach marries the elegance of high-end beauty services with subtle references to the island's architectural heritage.

The logo's distinctive emblem draws inspiration from both art deco patterns and traditional Cycladic architecture. The oval shape encompasses geometric fan patterns that echo the iconic domed structures of Santorini, while maintaining a contemporary luxury aesthetic. This careful balance creates a visual identity that feels both exclusive and perfectly at home in its Mediterranean setting.

The VELOUR identity was born from a vision to create more than just a logo - it needed to represent a sanctuary of beauty and wellness in one of the world's most stunning locations. The design language speaks of precision and expertise, while the geometric patterns create a visual metaphor for the transformation and renewal that clients experience within.

Client

Manthos Tzortzis

Year

2024

Discipline

Brand Identity, Graphic Design, Digital Marketing, Photography, Videography

Share