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Raxil

Brand Identity, Digital Marketing, Graphic Design, Photography

Our goal on this visual campaign was to capture the essence of "Xenopoulos" narrative, highlighting the intricate themes of love, betrayal, and societal challenges.   We began with a series of evocative studio photographs, capturing the lead actors in moments of intense emotion. These images formed the backbone of our campaign, used across posters, banners, and digital platforms to draw the audience into the world of "Raxil."

The final poster, a striking composition of portraits set against a rich red background, was designed to evoke passion and intensity. The red background symbolizes the emotional depth and dramatic tension of the play, while the arrangement of the characters' portraits conveys their complex relationships and the story's central conflicts.

Client

Alkmini Theater

Year

2023

Discipline

Brand Identiy, Graphic Design, Digital Marketing, Photography

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 To showcase "Raxil" authentically, we conducted stage photography sessions right in the theater, capturing the actors amidst the actual scenery and lighting of the performance. This approach ensured that every shot reflected the true atmosphere and mood of the play. We then utilized these striking images in our digital marketing campaigns, providing audiences with a genuine glimpse of the theatrical experience they could anticipate.  

Raxil

Brand Identity, Digital Marketing, Graphic Design, Photography

Our goal on this visual campaign was to capture the essence of "Xenopoulos" narrative, highlighting the intricate themes of love, betrayal, and societal challenges.   We began with a series of evocative studio photographs, capturing the lead actors in moments of intense emotion. These images formed the backbone of our campaign, used across posters, banners, and digital platforms to draw the audience into the world of "Raxil."

The final poster, a striking composition of portraits set against a rich red background, was designed to evoke passion and intensity. The red background symbolizes the emotional depth and dramatic tension of the play, while the arrangement of the characters' portraits conveys their complex relationships and the story's central conflicts.

Client

Alkmini Theater

Year

2023

Discipline

Brand Identiy, Graphic Design, Digital Marketing, Photography

Share

 To showcase "Raxil" authentically, we conducted stage photography sessions right in the theater, capturing the actors amidst the actual scenery and lighting of the performance. This approach ensured that every shot reflected the true atmosphere and mood of the play. We then utilized these striking images in our digital marketing campaigns, providing audiences with a genuine glimpse of the theatrical experience they could anticipate.