A Priori
Our rebranding work for A Priori Theatre Productions represents a thoughtful evolution of their theatrical identity. Taking inspiration from our own photography of the Vatican's iconic spiral staircase (Scala Elicoidale), we transformed their existing brand into a refined, contemporary visual system.
The new logo distills the spiral's mathematical perfection into a minimalist golden form, creating a symbol that speaks to both classical theatrical traditions and modern artistic sensibilities. This rebranding effort marks a significant shift in the company's visual presence while honoring their established reputation in Greek theater.
The new logo distills the spiral's mathematical perfection into a minimalist golden form, creating a symbol that speaks to both classical theatrical traditions and modern artistic sensibilities. This rebranding effort marks a significant shift in the company's visual presence while honoring their established reputation in Greek theater.
A Priori
Our rebranding work for A Priori Theatre Productions represents a thoughtful evolution of their theatrical identity. Taking inspiration from our own photography of the Vatican's iconic spiral staircase (Scala Elicoidale), we transformed their existing brand into a refined, contemporary visual system.
The new logo distills the spiral's mathematical perfection into a minimalist golden form, creating a symbol that speaks to both classical theatrical traditions and modern artistic sensibilities. This rebranding effort marks a significant shift in the company's visual presence while honoring their established reputation in Greek theater.
The new logo distills the spiral's mathematical perfection into a minimalist golden form, creating a symbol that speaks to both classical theatrical traditions and modern artistic sensibilities. This rebranding effort marks a significant shift in the company's visual presence while honoring their established reputation in Greek theater.
The updated identity system seamlessly adapts across all platforms - from digital applications to printed materials - while the choice of gold coloring maintains the premium, artistic quality associated with A Priori's productions. This rebranding project demonstrates how architectural inspiration can be transformed into a powerful theatrical identity.