Zero Plastic - SPAY
Branding Strategy
In collaboration with SPAY we embarked on a groundbreaking campaign to make Mount Hymettus the first zero-plastic mountain in Greece. The heart of our initiative lies in a powerful poster featuring our own photography – an evocative image capturing a tree on Hymettus with its roots entangled in plastic.
The campaign is anchored by a visually striking poster, serving as a poignant reminder of the environmental challenges faced by our beloved mountain. The image speaks louder than words, compelling viewers to reflect on the impact of plastic pollution.
Each design is a succinct information hub. It educates viewers on the detrimental effects of plastic pollution on the mountain ecosystem, fostering awareness and a sense of responsibility.
Embedded in the design is a call to action, urging individuals to join the movement for a plastic-free Hymettus.
